Mini-Course Overview (Total Estimated Time: ~90 minutes)

Welcome! In this Mini-Course, you’ll learn how to create a compelling PR/FAQ document using Amazon’s famous "Working Backwards" method, a strategy pioneered by Amazon founder, Jeff Bezos, one that starts with the customer and works in reverse. 

Whether you're a product manager, founder, executive, or innovator proposing a new service or initiative, this course will help you craft a forward-looking press release (aka, PR) and a thoughtful Frequently Asked Questions section (FAQ), with or without the help of Generative AI.

This Mini-Course includes four required Modules, with a fifth optional Module included at the end.

During this Mini-Course, here is that you’ll learn: 

• Why PR/FAQ documents matter: These documents help your team focus on customer outcomes, align on vision, and identify potential blockers before you build anything.

• Core components of a complete PR/FAQ: You’ll explore the must-have sections of a successful press release, including headlines, user-centered storytelling, and clear FAQs that address tough questions.

• How to use GenAI to speed up and enhance your drafting: Learn how to produce first drafts, reframe tone, and refine messaging with GenAI-powered prompts.

• Ways to evaluate and refine your document for clarity and credibility: Discover strategies for fact-checking, editing, and tailoring your message for executive stakeholders.

• Optional resources and examples to take your skills further: Dive into templates, editing tools, and examples inspired by Amazon’s own internal documentation practices. 

Estimated total time for completing Modules 1–5 in this PR/FAQ Mini-Course is roughly 90 minutes (~1.5 hours). The optional Module 5 can be completed in 5–10 minutes.